Thank you for your comments. I am a big advocate of the eBusiness club and have learnt so much through the excellent briefings and workshops on offer.

I try to encourage as many people as possible to register and attend these free events so that they can learn new skills and increase their company’s online presence.

Nice article and hopefully we may, through our eBiz byte seminars, raise awareness of how effective the use of social media can have a real impact on business.

Thank you for the mention of the eBusiness Club.

Jon Egley
eBusiness Club

The post comes from over five years experience working with a range of clients from CEOs to charity sector worker rather than assumption – yes you’re right some people do set up businesses to make and sell stuff, most people set them up to follow a passion or dream.

This is what social media is great for – to communicate that why (see Simon Sinek TED talk).

And you’re right again that some people will take more time to get their heads and hands round social media, however, we’ve yet to fail at inspiring people to acquire the skills to do this. This is where our time and focus is spent which is much better than creating content for people, broadcasting press releases from their product lines and trying to educate ourselves to their industry terminology and semantics.

I don’t think “that anyone that can’t do this themselves is stupid” – your assumption. See above – we’ve never had a problem with this.

Comes down to this : social media is about people. If someone else is your mouthpiece then it’s diluted. Not transparent. Not the business.

For a bigger conversation check out the original post comments and feel free to weigh in there (you’ll also find further responses to your points there as well from other people.

Anyone who knows anything about social media understands that it takes a lot of effort and time to build up a valuable and inclusive social network. Now if your from a media or techie background you can pick this up very quickly and run with it. But come-on, we are a often talking about people who are only now switching onto the benefits that Social Media can bring to their business. It will take a few years, maybe 5 until these business owners feel comfortable enough to express their opinions online.

A decent Social Media Manager will have a close working relationship with his business customer and understand their business and more importantly their customers. “Polluting and corrupting the spaces”. That did make me smile. The kind of thing a techie might say who thinks that anyone that can’t do this themselves is stupid.

We are here to help businesses think bigger in terms of interacting with their customers and promoting their services and products.

Done right it can help everyone. Done in a lackluster way it can maybe, perhaps “pollute and corrupt the spaces”.