More and more people are discovering the benefits of using Twitter to promote their business. It’s a great source of instant information. If you want to start ‘Tweeting’, here’s how…

• Visit twitter.com
• Click ‘join for free’
• Set up your account and follow the simple prompts
• Invite friends or customers to follow you by adding their email address
• Send out a tweet/update from your home page

So, what does Twitter do for business?

Twitter is a communication platform that helps businesses stay connected to their customers. As a business, you can use it to quickly share information with people interested in your company, gather real-time market intelligence and feedback, and build relationships with customers, partners and other people who care about your company. As an individual user, you can use Twitter to tell a company (or anyone else) that you’ve had a great—or disappointing—experience with their business, offer product ideas, and learn about great offers.

So, how does it work?

Twitter lets you write and read messages of up to 140 characters, or the very length of this sentence, including all punctuation and spaces. The messages are public and you decide what sort of messages you want to receive—Twitter being a recipient driven information network. In addition, you can send and receive Twitter messages, or tweets, equally well from your desktop or your mobile phone.

When you combine messages that are quick to write, easy to read, public, controlled by the recipient and exchangeable anywhere, you’ve got a powerful, real-time way to communicate. And real-time communication is turning out to be ground-breaking for users and businesses alike.

Find out more about using Twitter for business